Filmytell

Filmytell is an Indian digital entertainment and film distribution platform operated by Filmytell Private Limited and founded by entrepreneur Nitin Udmale. The platform is based on a Pay-Per-View rental model through which audiences can rent individual movies and web series rather than subscribing to a conventional monthly OTT service.

Filmytell promotes the concept of an E-Theatre, or digital theatre, intended to provide filmmakers with a direct route to audiences through digital distribution. The platform particularly focuses on independent, small and mid-budget films and regional cinema.

The platform describes its concept as "India's Pocket Theatre", reflecting its emphasis on affordable digital access to films through smartphones, web browsers, smart televisions and connected-TV platforms.

Filmytell's content ecosystem includes feature films, regional films, independent films, web series, short films, documentaries and vertical dramas.

About Filmytell

Filmytell operates at the intersection of digital entertainment, film distribution and OTT technology.

Unlike subscription-based OTT platforms that provide access to large content libraries for a recurring fee, Filmytell follows a Pay-Per-View approach. Viewers can select individual films or web series and pay for access to specific content.

The platform's distribution model is designed to provide filmmakers with an additional route to audiences without depending entirely on conventional theatrical distribution or large OTT acquisition agreements.

Filmytell's primary focus is on independent cinema, small and mid-budget productions and regional-language films.

The platform aims to connect filmmakers with audiences across metropolitan, Tier-2, Tier-3 and rural markets.

Background and Development

Filmytell was developed in response to distribution challenges faced by filmmakers after completing film production.

Traditional film releases can require substantial expenditure on publicity, promotions, digital marketing, influencer campaigns, outdoor advertising, theatrical distribution and other activities.

Independent and small-budget filmmakers may also face challenges in securing sufficient theatrical screens or conventional OTT acquisition.

Filmytell was developed as an alternative digital distribution model intended to allow completed films to reach audiences through online rentals.

Its approach combines digital accessibility, regional-language discovery and Pay-Per-View viewing.

The platform aims to reduce distribution barriers while giving audiences additional opportunities to discover films outside conventional theatrical and subscription-OTT ecosystems.

Founder

Nitin Udmale

Nitin Udmale is the founder of Filmytell Private Limited and the entrepreneur associated with the platform's E-Theatre concept.

Udmale is an agriculture graduate from Maharashtra. Earlier in his career, he was selected as a Class-One Officer through the Maharashtra Public Service Commission (MPSC). He subsequently resigned from government service to pursue entrepreneurship.

He later worked with BP Energy for nearly four years in business management. His professional experience included exposure to business management, operations, market expansion and customer behaviour.

His professional and entrepreneurial experiences also involved interaction with people across villages, small towns and emerging markets.

These experiences contributed to his interest in rural consumer behaviour and the accessibility of entertainment content beyond India's major metropolitan markets.

Understanding Rural and Emerging India

An important aspect of Filmytell's platform strategy is its focus on audiences outside India's largest metropolitan centres.

The platform recognises the increasing availability of smartphones and affordable internet connectivity across smaller towns and rural communities.

At the same time, audiences in these markets may have less convenient access to conventional theatrical infrastructure.

Filmytell aims to use digital distribution to connect these audiences with films and entertainment content.

Its target audience includes viewers in urban, Tier-2, Tier-3 and rural markets.

The platform combines digital accessibility with regional-language discovery and individual-content rental.

The Idea Behind Filmytell

India has a large and diverse film industry producing films in numerous languages and formats.

While commercially prominent films may secure theatrical releases or acquisition by major OTT platforms, independent, regional and small-budget productions can face distribution challenges.

Filmytell was developed to provide another route through which filmmakers can make completed productions available to audiences.

The model is designed to reduce dependence on theatrical availability and conventional subscription-based OTT distribution.

It also aims to provide audiences with greater choice in selecting individual films.

E-Theatre Concept

Filmytell promotes an E-Theatre model based on Pay-Per-View digital rentals.

Under this model, viewers can select individual movies or web series and pay to watch them instead of maintaining a monthly OTT subscription.

The E-Theatre concept is intended to connect content creators and audiences through a digital distribution environment.

Documented features associated with the platform include:

• Pay-Per-View movie rentals
• Web series rentals
• Direct release options for independent filmmakers
• Regional-language content discovery
• Offline view*